What can meeting professionals do to make insure their internal or external customers stay faithful in our fickle, remote control society? After Marketing will maximize your bottom line and keep the romance alive with your internal or external customers. Learn hundreds of proactive ways to insure repeat business and a constant flow of referrals.
During this special off-site session, we will venture to a local shopping center to evaluate customer service from the customer's point of view. You will gain new perspective and insight into customer service and on-site marketing by "mystery shopping" retail businesses. We will explore both the emotional and physical customer service atmosphere using all five senses. Following your "mystery shop" we will share the good, the bad and the ugly experiences in a fast-paced session where you will create a creative customer care action plan using your new-found benchmarks.
Your customers are happy; your programs are good; your parks and centers are well maintained. But, are you doing everything you can to attract an ONGOING pool of new clients? What can you do to reach “hard-to-reach” audiences such as ethnic minorities, “too-cool” teens, sedentary adults, or isolated seniors?
Jodi L. Rudick, MAS -- Marketing Consultant, Speaker, & Trainer, Motivational Marketing and Publicity Speaker.
Jodi is President of the Park Ink, founded in 1959, and the author of four books related to marketing and publicity. She will help YOU become a marketing success.
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