Make and Take Community Outreach Making Contacts and Connections That Really Count
To succeed as a leader in today’s dynamic world, it’s necessary to stretch beyond your comfort zone to build coalitions, alliances and relationships that are mutually beneficial. Learn how to increase value and respect for your agency, your staff and yourself by positioning yourself as a knowledgeable community leader online and off. In this Make and Take Workshop you will learn create a strategy to turn your wisdom, insight and knowledge into relationship gold.
|
Abbreviated Description
|
Are you a respected member of your community? Are you known for your wisdom, leadership skills, insight and knowledge about critical community issues. To successfully advocate for your agency you must learn to connect to current hot topics and key policy areas such as childhood obesity, bullying, health and wellness, fitness, economic development, environmental stewardship, youth development, emergency preparedness or other vital causes.
|
|
|
Length Options |
1.25 hours to 3 hours |
|
|
Learning Outcomes
|
Participants will be able to:
|
|
|
Need Assessment
|
As so many long-time park and recreation leaders retire, they take with them (among other things) personal relationships, community contacts and years of experience. And, because park and recreation agencies are sometimes looked at as “fun and games,” they are often left out of serious community conversations. In addition, when park and recreation professionals are not visibly represented during formal and informal discussions, they may be looked at as non-essential, dispensable or replaceable. Benefits and solutions “branding” improves everything from morale and attitude to funding and resource development.
For administrators this session is a professional investment. Budget cuts translate to staff cuts. Don't leave your career to chance. Position yourself as a community leader in order to increase your value as a paid or unpaid staff member or citizen advocate.
To successfully advocate for your agency you must learn to connect to current hot topics and key policy areas such as childhood obesity, bullying, health and wellness, fitness, economic development, environmental stewardship, youth development, emergency preparedness or other vital causes.
|
|
|
Session Format |
Lecture, small group discussion, audience participation
|
|
|
Learner Assessment |
Through small groups activities participants will list places to find community contacts and groups. Written exercises will enable participants to commit a benefits-based brand identity to paper. Participants will assess their current circle of influence through a brief quiz. They will also design a short action plan to help them implement ideas upon their return to their community.
|
|
|
Target Audience |
All
|
|
|
CEU Session |
Yes
|
|
|
Speakers |
Jodi Rudick Park Ink 2633 Vista Way, Suite 829 Oceanside, CA 92054 Phone: 760-721-3737 Fax: 760-721-3323
|
|
|
Speaker Bio |
Jodi Rudick is the Owner of Park Ink and has authored hundreds of articles and five books related to marketing communications, publicity and community causes. She is one of the nation’s leading marketing experts and speakers and – for the past 16 years – has dedicated her career to elevating the public’s perception of parks and recreation. In addition to creating the extremely successful “Benefits are Endless” campaign, She has spoken to park and recreation audiences in almost every state and was twice named Speaker of the Year by the Promotional Products Association International. For six years Jodi sat on the city of Oceanside, California’s Parks and Recreation Commission, Golf Committee and Child Care Committee. As Marketing and Resource Development Officer for San Diego County's Child Welfare Services Jodi worked to bring an entrepreneurial approach to government fundraising.
|
|
|
AV Equipment |
Flip Chart, LCD Projector with Speakers
|
|
|
Sample Session Outline (Based on 90 minute schedule.)
|
A Brand New You What is a Brand? What is Your CURRENT Brand? How are brands built? How Affinity Marketing Will Improve Your Value Birds of a Feather Flock Together It’s not what you know, it’s who you know Finding groups, meetings and conversations Selling Yourself Creating Visual Consistency Assess Your Skills Increasing personal and professional leadership skills. Committee Work is Work Evaluating Your Time Role Play – What can you offer? Questions and Suggestions
|
30 minutes
20 minutes
15 minutes
10 minutes 15 minutes |
|
|
|
|