Your customers are happy; your programs are good; your parks and centers are well maintained. But, are you doing everything you can to attract an ONGOING pool of new clients? What can you do to reach “hard-to-reach” audiences such as sedentary adults, “too-cool” teens or isolated seniors? Join Jodi Rudick, one of the recreation profession’s leading marketing trainer as she shares creative promotional ideas and strategies.
How to Get From Where You are to Where You Want to Be
This unique step-by-step workshop will take you through the Jodi's super-simple, yet amazing effective Make and Take (tm) formula; to create your own marketing strategy and timeline. Get ready to re-examine and re-energize your business or department. You will leave the workshop with a guaranteed plan to build a more successful and profitable department or business.
How to Write Marketing Materials that Work
Do your promotional materials draw crowds or yawns? Could your flyers and brochures use a dose of imagination and innovation? Then, don’t miss this “creative clinic” where you will learn tricks of the trade sure to add new life, dimension and effectiveness to all your communication tools.
Super Simple Ways to Prove the Value of Your Programs
Whether trying to influence a right or left-brained thinker, this session will give you the tools you need. Learn super-simple research ideas and tools to help you measure and document your program results and outcomes. You will also learn how to use existing research to support your programs and how to get the media to report research results.
How to Set the Stage to Maximize Trade Show Results
70 million times a year someone in North America walks into a trade show to buy or sell. Is you trade show investment a boom or a bust to your bottom line? Whether a trade show beginner or industry veteran learn the latest secrets to insure that you are getting the most bang out of your trade show buck. Make your next show the best ever by learning secrets to increase booth attendance, leads, and sales generated.
The Ultimate Guide to Gifts, Giveaways, Gizmos and Gadgets
Whether you call them "trash and trinkets" or "total treasures," savvy marketers understand the impact that the right promotional product and premium will have on the success of their businesses. Take a unique look at this 12 billion dollar industry and how you can insure that the items you choose will lead to more memorable meetings, higher attendance, added profit centers and real return on your investment.
What can meeting professionals do to make insure their internal or external customers stay faithful in our fickle, remote control society? After Marketing will maximize your bottom line and keep the romance alive with your internal or external customers. Learn hundreds of proactive ways to insure repeat business and a constant flow of referrals.
During this special off-site session, we will venture to a local shopping center to evaluate customer service from the customer's point of view. You will gain new perspective and insight into customer service and on-site marketing by "mystery shopping" retail businesses. We will explore both the emotional and physical customer service atmosphere using all five senses. Following your "mystery shop" we will share the good, the bad and the ugly experiences in a fast-paced session where you will create a creative customer care action plan using your new-found benchmarks.
How to Attract NEW, DIVERSE Customers to your Programs, Facilities and Events
Your customers are happy; your programs are good; your parks and centers are well maintained. But, are you doing everything you can to attract an ONGOING pool of new clients? What can you do to reach “hard-to-reach” audiences such as ethnic minorities, “too-cool” teens, sedentary adults, or isolated seniors?
Get ready to have some fun as you learn how to make your meetings, training sessions and staff or volunteer orientations twice as effective in half the time. This highly interactive session will go far beyond theory allowing you to take part in more than 20 creative and easy-to-duplicate training activities and games. Current and future managers and leaders will gain hands-on insight, ideas and skills to improve customer service, communication, sales, teamwork, productivity and more.
- Diversity Works! Building Effective Work Teams in a Culturally Diverse World
- Dangle the Carrot -- How to use reward and recognition to bring out the best in your staff
- All Talk no Action? How Customer Driven is Your Organization...really?
- Awesome Apps and Cool Tech Tools
- The World Wide Web Creative Clinic
- Present Like a Pro
- Good Things Come to Those Who Wait and Other Lies Mother Told You