CEU Outline (120 minute format)
Make and Take Workshops
As attention spans shorten, budgets continue to shrink and time becomes our most precious commodity -- your members need practical, ready-to-use answers, strategies, solutions and templates. They want to know what to do NOW to stay current, relevant and successful both personally and professionally. All workshops are delivered by marketing humorist, Jodi Rudick, with her no-nonsense, high energy approach to exceeding the needs of your members and their customers. Choose one or Make and Take Titles OR combine with any of Jodi’s other 80+ programs to create a spot-on educational experience for your members. Jodi can also create a pre-training survey to allow your members to custom create the perfect program for their needs.
Is the customer always right? Not exactly, but it is 10 times more expensive to bring in a brand new customer than it is to keep one you already have! Using the Make and Takeä Customer Retention Plan, you will leave this session with ready-to-use tactics and templates to increase customer value, participation and profits. By exploring “old-school” and high-tech tools – you’ll learn how to transform casual (even disgruntled customers) into raving fans and a powerful secret sales force.
To succeed as a leader in today’s dynamic world, it’s necessary to stretch beyond your comfort zone to build coalitions, alliances and relationships that are mutually beneficial. Learn how to increase value and respect for your agency, your staff and yourself by positioning yourself as a knowledgeable community leader online and off. In this Make and Take Workshop you will learn create a strategy to turn your wisdom, insight and knowledge into relationship gold.
Using the exclusive Make and Take this seminar will focus on the first and most important steps when looking to secure corporate sponsors and agency partners. Using out-of-the-box ideas, you'll leave how to secure dollars, in-kind contributions, media coverage and other valuable resources. Hear and see examples of how to use e-mail, direct mail, personal visits and phone calls to tell your story to valuable contacts and potential prospects.