Super Simple Ways to Prove the Benefits of Your Programs

This session reveals super-simple research ideas and tools to help you measure and document your program results and outcomes. You will also learn how to use existing research to support your programs and how to get the media to report research results.

Needs Assessment: Research and statistics are critical factors when trying to influence decision-makers, reach the media or apply for grants. While many agencies (especially small departments) can’t afford the time or money necessary to conduct a full-scale research study, every programmer should know the basics to uncover supporting data.

Duration: 1.25 to 3 hours

Learning Outcomes:

You will learn:

  •     Learn how to insure your programs have measurable benefits
  •     Seven step strategy to prove and move the benefits in their own community
  •     Transform doubters and nay sayers into believers
  •     Understand the difference between primary and secondary research
  •     Receive dozens of research ideas for instant implementation
  •     Identify ways to hook the media into your study from beginning to end

Session Format: Format will be lecture, audio visuals and small group interaction Participants will demonstrate their knowledge by participating in a case study project

Target Audience: All

CEU Session: Yes

Proposed Chair: Lori Jones

Speaker: Jodi Rudick

Equipment: VCR/TV, Flip Chart, LCD Projector

Meet the Expert!

Jodi L. Rudick, MAS -- Marketing Consultant, Speaker, & Trainer, Motivational Marketing and Publicity Speaker.

Jodi is President of the Park Ink, founded in 1959, and the author of four books related to marketing and publicity. She will help YOU become a marketing success.

Jodi's Speaking Topics

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