POP goes the Promotion

Whether you call it "Point of Purchase" or "Point of Participation" your recreation, fitness or community center is the perfect place to market, promote and advertise your programs, classes, products and benefits. Take advantage of your environment and atmosphere to increase sales, participation, attendance and support for your entire organization or a specific facility.

Needs Assessment:

Duration: 1 – 3 hours

Learning Outcomes:

You will learn:

  •     Techniques from the world's most successful retailers that can be easily applied to your center or facility
  •     How color, light, sound and smells can attract your guests or push them away
  •     How to win at the "Waiting Game"
  •     How to "reinforce the buying decision" with positive promotion on floors, walls and ceilings
  •     When to use counter cards, table tents, display units and other POP tools to educate and inform

Session Format: Lecture, small group discussion, audience participation

Target Audience: All

CEU Session: Yes

Proposed Chair:

Speaker: Jodi Rudick

Equipment: VCR/TV, Flip Chart, LCD Projector

Meet the Expert!

Jodi L. Rudick, MAS -- Marketing Consultant, Speaker, & Trainer, Motivational Marketing and Publicity Speaker.

Jodi is President of the Park Ink, founded in 1959, and the author of four books related to marketing and publicity. She will help YOU become a marketing success.

Jodi's Speaking Topics

Great Promotional Ideas!

Let our expert staff with decades of experience help you pick the promotional products that will make your next big campaign a WIN!

Advice is easy to come by...  GOOD ADVICE is rare! We provide GOOD ADVICE -- for free!

When you call, ask for a FREE consultation -- no strings attached!

Thousands of Products

Search our online catalog of thousands of promotional products.

If you need something new and uniqque to kick-start your outreach marketing, you HAVE to check this out! You need it?  We've got it!

See Our Catalog