Marketing from Both Sides of the Brain

Whether you think with a head or your heart, your success, as a park and recreation professional depends upon your ability to understand what drives those around you from political decision-makers to citizen activists. Learn techniques to “sell” your programs, parks, budget requirements or ideas to anyone – no matter how rational or radical their thinking may be.


Needs Assessment:

Duration: 1.25 hours

Learning Outcomes:

You will learn:

  •     Five simple steps to developing an effective communications plan
  •     How to overcome common objections such as “Put it in writing,” “It’s not in the budget,” and “Not in my back yard.”
  •     How to use statistics and facts to quickly grab the attention of any audience.
  •     Simple ways to turn mundane information into eye-catching graphics.
  •     Where to instantly find most of the information you need to support your idea or project

Session Format: Lecture, small group discussion, audience participatio

Target Audience: All

CEU Session: Yes

Proposed Chair:

Speaker: Jodi Rudick

Equipment: VCR/TV, Flip Chart, LCD Projector

Meet the Expert!

Jodi L. Rudick, MAS -- Marketing Consultant, Speaker, & Trainer, Motivational Marketing and Publicity Speaker.

Jodi is President of the Park Ink, founded in 1959, and the author of four books related to marketing and publicity. She will help YOU become a marketing success.

Jodi's Speaking Topics

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