How to Harness the Power of the Press
Oprah Winfrey, other talk show hosts and news personalities enormously impact public opinion and behavior. If you are looking for the most potent way to positively influence decision makers, taxpayers, voters and the public at large; then you, too, must take advantage of “Publicity Power.” Your agency has solutions, good news and wonderful stories that could and should be shared with the world. Turn park and recreation benefits into a complete publicity plan and strategy. This workshop is critical whether you love or fear the media or are tired of seeing and hearing only “bad news” on television, radio, newspapers and magazines. No writing skills required.
Needs Assessment: Public perception impacts parks and recreation on a daily basis. Nothing is our society is more powerful in terms of affecting perception and credibility than the media Yet, few park and recreation agencies have designated publicists. Many park and recreation agencies have been victims of negative publicity. Every agency, no matter what size, must learn how to use the power of the media to meet their goals and improve public perception.
Duration: Pre-conference Institute hours
Learning Outcomes:
You will learn:
- Write a Benefits Based Publicity Plan for their agency
- Learn tips to build solid relationships with local and national journalists, editors and program directors
- Write and format news releases that get printed and aired, not lost or thrown away
- Understand how to compile a media list to meet specific agency need
- Explore the best ways to communicate with press contacts - mail, fax or e mail
- Get the press to call them for “good news and feature stories.”
Session Format: Interactive lecture combined by small group activities
Target Audience: All
CEU Session: Yes
Proposed Chair: Jodi can chair her own session or will gladly work with your suggesed Session Chairperson
Speaker: Jodi Rudick
Equipment: VCR/TV, Flip Chart, LCD Projector