Beyond Brochures and Banners Promotion Ideas to Boost Your Business

Your customers are happy; your programs are good; your parks and centers are well maintained. But, are you doing everything you can to attract an ONGOING pool of new clients? What can you do to reach “hard-to-reach” audiences such as sedentary adults, “too-cool” teens or isolated seniors? Join Jodi Rudick, one of the recreation profession’s leading marketing trainer as she shares creative promotional ideas and strategies.

Needs Assessment:

Duration: 1.25 hours

Learning Outcomes:

You will learn:

•     How to speak the marketing language of ethnically diverse audiences
•     Where to go to find new customers who will never read your brochure
•     Ways to incorporate “KidSpeak” and “TeenTalk” into promotional materials
•     What seniors need to know when making a buying decision
•     The world’s easiest way to quickly increase participation

Session Format: Lecture, small group discussion, audience participation

Target Audience: All

CEU Session: Yes

Proposed Chair:

Speaker: Jodi Rudick

Equipment: VCR/TV, Flip Chart, LCD Projector