All Talk no Action? How Customer Driven is Your Organization...really?

Is customer service your organization's top priority? Does everyone in your entire organization practice what your mission statement preaches. How in touch with the customer are you as an executive? This program will focus on the latest methods of evaluating, researching and implementing your customers' present and future needs to insure that your competitive edge.


Needs Assessment:


Learning Outcomes:

You will learn:

  •     Motivate the behind the scenes and front line employees to buy-in to company goals.
  •     Use simple research methods to stay on the cutting edge of quality
  •     Design and distribute quantitative customer surveys and maximize return ratio.
  •     Conduct and facilitate customer interviews and focus groups to gather tough to get feedback
  •     Collect ideas, feedback and survey results to design customer driven products and programs.
  •     Measure service performance on an on-going basis to avoid complacency

Session Format:

Target Audience:

CEU Session:

Proposed Chair:

Speaker: Jodi Rudick

Equipment: VCR/TV, Flip Chart, LCD Projector

Meet the Expert!

Jodi L. Rudick, MAS -- Marketing Consultant, Speaker, & Trainer, Motivational Marketing and Publicity Speaker.

Jodi is President of the Park Ink, founded in 1959, and the author of four books related to marketing and publicity. She will help YOU become a marketing success.

Jodi's Speaking Topics

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