Mosaic Marketing - Diversity in Action

How to Attract NEW, DIVERSE Customers to your Programs, Facilities and Events

Your customers are happy; your programs are good; your parks and centers are well maintained. But, are you doing everything you can to attract an ONGOING pool of new clients? What can you do to reach “hard-to-reach” audiences such as ethnic minorities, “too-cool” teens, sedentary adults, or isolated seniors?


Needs Assessment:

Duration: 1 to 3 hours

Learning Outcomes:

You will learn:

  •     How to speak the marketing language of ethnically diverse audiences
  •     Where to go to find new customers who will never read your brochure
  •     Ways to incorporate “KidSpeak” and “TeenTalk” into promotional materials
  •     The world’s easiest way to quickly increase participation
  •     What seniors need to know when making a buying decision

Session Format: Lecture, small group discussion, audience participation

Target Audience: All

CEU Session: Yes

Proposed Chair:

Speaker: Jodi Rudick

Equipment: VCR/TV, Flip Chart, LCD Projector

Meet the Expert!

Jodi L. Rudick, MAS -- Marketing Consultant, Speaker, & Trainer, Motivational Marketing and Publicity Speaker.

Jodi is President of the Park Ink, founded in 1959, and the author of four books related to marketing and publicity. She will help YOU become a marketing success.

Jodi's Speaking Topics

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