How to Write Marketing Materials that Work
Do your promotional materials draw crowds or yawns? Could your flyers and brochures use a dose of imagination and innovation? Then, don’t miss this “creative clinic” where you will learn tricks of the trade sure to add new life, dimension and effectiveness to all your communication tools.
Duration: 1.25 hours
You will learn:
- 50 benefits power words which can be used to instantly improve response and results
- 220 places to put the benefits logo to create greater ongoing recognition within your agency and in your community
- Secrets from the worlds greatest advertising and marketing legends such as P.T. Barnum, David Olgilvie and, even, Madonna!
- How to make sure your existing tools work to promote your agency’s value
- How to use the benefits to get the media to cover positive stories about your agency
Target Audience: All
CEU Session: Yes
Speaker: Jodi Rudick
Equipment: VCR/TV, Flip Chart, LCD Projector