Guerrilla Marketing for Park and Recreation Directors, Leaders and Supervisors

Marketing is an integral part of every manager’s job. Whether you need to “sell” a project, budget or idea, this workshop will give you ready-to-apply creative tools and insights in a high-energy format. Join Jodi Rudick, the leading park and recreation marketing expert, as she teaches ways to apply basic marketing skills to everything you do from staff motivation to building political support.

Needs Assessment:

Duration: 1.25 to 6 hours

Learning Outcomes:

You will learn:

•     How to develop a simple five step marketing plan for every strategic and master plan goal and objective
•     How to improve customer service and motivate every member of your team with a three phase marketing formula
•     How to add life and excitement to every written communication tool – even agendas, meeting minutes and reports
•     Verbal communication skills critical to management and political success

Session Format: Lecture, small group discussion, audience participation

Target Audience: All

CEU Session: Yes

Proposed Chair:

Speaker: Jodi Rudick

Equipment: VCR/TV, Flip Chart, LCD Projector