Marketing for Non-Marketers
No experience necessary for this session! Come learn simple marketing ideas for non-marketers. You will leave with great ideas You will leave with great ideas to promote your programs, facilities and events.
When the Going Gets Tough, the Tough Get Marketing
Whether you organization is already in the throws of a budget crisis or may face some tighter times ahead – now is NOT the time to abandon your promotions and communications plan. On the contrary, tough economic times call for more innovative marketing than ever before. This fast paced session will explore over 100 ways to promote your agency’s programs with little or no money.
Marketing from Both Sides of the Brain
Whether you think with a head or your heart, your success, as a park and recreation professional depends upon your ability to understand what drives those around you from political decision-makers to citizen activists. Learn techniques to “sell” your programs, parks, budget requirements or ideas to anyone – no matter how rational or radical their thinking may be.
How to Promote Your New (or Renovated) Facility
Now you’ve built it? Will they come? For years you’ve planned, designed, redesigned and created what you home will be the greatest facility you community has ever seen. Whether your opening day is just around the corner, in the distant future or in the recent past, you will benefit from a solid, written promotional plan. This session will explore all types of strategies – advertising, publicity, direct mail, on-line marketing, trade shows and special events.
Corporate Sponsors – How to Find, Attract and Keep Them
Are you ready to generate additional revenue for your programs and facilities? Hear secrets from the world’s most innovative business leaders which will help you find, nurture, and “speak the language” of your corporate sponsor prospects. This seminar will take the mystery out of securing dollars, in-kind contributions, media coverage and other valuable resources by showing you how to uncover and share your priceless assets.
POP goes the Promotion
Whether you call it "Point of Purchase" or "Point of Participation" your recreation, fitness or community center is the perfect place to market, promote and advertise your programs, classes, products and benefits. Take advantage of your environment and atmosphere to increase sales, participation, attendance and support for your entire organization or a specific facility.