This program goes beyond theory and explores practical hands-on tools and tactics to build public awareness and promote your parks and recreation agency, programs and facilities. The BAM! Formula will improve everything from brochures to trade shows, signage to customer service.

No marketing experience necessary to get the ideas you need to increase attendance and participation at your events, classes, activities, aquatics or fitness centers. Using the highly acclaimed BAM! (Benefits Activated Marketing) system you will learn hundreds of ways to improve your customer service, communication and point-of-participation effectiveness.

Marketing is an integral part of every manager’s job. Whether you need to “sell” a project, budget or idea, this workshop will give you ready-to-apply creative tools and insights in a high-energy format. Join Jodi Rudick, the leading park and recreation marketing expert, as she teaches ways to apply basic marketing skills to everything you do from staff motivation to building political support.

Are you ready to put the “Benefits Message” to work in your agency to raise revenue like never before? Hear secrets from the world’s most innovative business leaders that will help you find, nurture, and “speak the language” of your corporate sponsor prospects. This seminar will take the mystery out of securing dollars, in-kind contributions, media coverage and other valuable resources by showing you how to uncover and share your priceless assets.

This session reveals super-simple research ideas and tools to help you measure and document your program results and outcomes. You will also learn how to use existing research to support your programs and how to get the media to report research results.

From school shootings to 9-11, park and recreation agencies have often been called upon to help deliver hope to communities in need. During this interactive and provocative session you will share ideas with other professionals to insure that you programs and facilities are cutting edge solutions in a world full of challenges and change.